Paul Hiniker grew up in Carlsbad, California, where he cultivated a love of surfing, skateboarding and snowboarding at an early age. His love of sports led him toward a career in fitness, and in 1986 he began working as a personal trainer. Paul earned a Bachelor of Science in Sports Medicine and he holds numerous professional certifications:
Today, Paul is an elite trainer at Frog’s Fitness in Encinitas, where he specializes in alignment of the musculoskeletal system, flexibility and sports-specific strength. Though he no longer competes professionally, Paul still surfs daily and trains regularly with pro surfers Taylor Knox, Adam Knox, Ricky Whitlock, and Jay Thompson. He also trains with pro skateboarders Pat Duffy, Danny Way and Jake Brown as well as pro snowboarders Kevin Pearce, Matt Ladley, and Taylor Gold.
Paul is endorsed by Ezera Surfboards, Vida Tea, And Oakley.